With the new browser-based app True Size of Art, you can experience art digitally, chat with artists, and explore their lives, work, artistic networks, and even their place in today’s art market.
Just one click is all it takes to start the conversation.
About
True Size of Art –
New Approaches to
Art Education at Hirmer Publishers
True Size of Art is an innovative application for art enthusiasts, museums, art centres, galleries, exhibitions, and artists. Showcasing artworks from every period at their true scale, it combines expertly curated content with contemporary approaches to art education, creating an immersive digital experience for use both in museums and at home.
About
True Size of Art – New Approaches to
Art Education at Hirmer Publishers
True Size of Art is an innovative application for art enthusiasts, museums, art centres, galleries, exhibitions, and artists. Showcasing artworks from every period at their true scale, it combines expertly curated content with contemporary approaches to art education, creating an immersive digital experience for use both in museums and at home.
Insight
“Hello, I’m Franz Marc. Feel free to ask me anything about my life and my art.”
True Size of Art brings together art and artificial intelligence in an innovative app for art enthusiasts and museums. Using cutting-edge AI technology, it creates new ways to experience art through personalized, interactive conversations—making art more engaging and accessible for visitors of all generations.
Give it a try and discover, with True Size of Art, an artist whose personality, ideas, and work continue to inspire audiences today.
Insight
“Hello, I’m Franz Marc. Feel free to ask me anything about my life and my art.”
True Size of Art brings together art and artificial intelligence in an innovative app for art enthusiasts and museums. Using cutting-edge AI technology, it creates new ways to experience art through personalized, interactive conversations—making art more engaging and accessible for visitors of all generations.
Give it a try and discover, with True Size of Art, an artist whose personality, ideas, and work continue to inspire audiences today.
All in One
Verified Content
You Can Trust
At the heart of True Size of Art is a learning AI that draws on a curated knowledge base of academically verified texts. Original source materials—including letters, writings, and personal notes—are also integrated, ensuring reliable, high-quality content.
Easy Access to Knowledge
One question, one clear answer. Information is presented in a concise and engaging way, making it easy to explore artworks while maintaining visitors’ attention.
Longer Engagement Through Interactive Experiences
Immersive, AI-powered conversations encourage users to spend more time exploring art, creating opportunities to communicate even complex topics in an accessible and engaging way.
Scan Artworks with Ease
Simply tap the camera icon to scan an artwork in the museum. Instantly access additional information, images, or audio content related to the work.
Rich Visual Context
Each topic is complemented by carefully selected images, including artworks from the exhibition or collection as well as historical photographs that provide valuable context.
A Digital Exhibition in Your Pocket
Access True Size of Art from any web browser on your smartphone, tablet, or desktop—no installation or download required.
Personalized for Every Visitor
The app adapts to each user’s language and level of knowledge. Whether for children, adults, first-time museum visitors, or art experts, it delivers content that is engaging, understandable, and inclusive.
Multilingual by Design
The AI communicates naturally in multiple languages, both in text and through spoken audio, making art accessible to an international audience.
Valuable Visitor Insights
Anonymous user interactions reveal what visitors are curious about, helping museums better understand their audiences and continuously improve the visitor experience.
Experience It Live at the Franz Marc Museum
Try True Size of Art at the Franz Marc Museum in Kochel am See, Germany. This pioneering collaboration demonstrates how AI can respond to individual interests and create a truly interactive museum experience.
Collaborations
Sharing a Passion for Art
For museums and art publishers alike, the goal is the same: to inspire people through art. True Size of Art offers a multimedia platform for presenting collections, exhibitions, and individual artworks in ways that are personal, interactive, and adaptable. It expands on the traditional museum experience by complementing audio guides and wall texts with dynamic, AI-powered content tailored to each visitor.
Museum visitors can use the app free of charge during their visit, while online users can access the experience through your website for a fee—bringing the museum into their homes.
True Size of Art opens up virtually unlimited possibilities for museums, exhibitions, artists, and cultural institutions, making art more accessible, engaging, and personal than ever before.
Interested in Learning More? Would you like to explore how True Size of Art could enhance your museum, exhibition, or cultural project? We’d be delighted to show you what’s possible. Please get in touch—we look forward to hearing from you.
Collaborations
Sharing a Passion for Art
For museums and art publishers alike, the goal is the same: to inspire people through art. True Size of Art offers a multimedia platform for presenting collections, exhibitions, and individual artworks in ways that are personal, interactive, and adaptable. It expands on the traditional museum experience by complementing audio guides and wall texts with dynamic, AI-powered content tailored to each visitor.
Museum visitors can use the app free of charge during their visit, while online users can access the experience through your website for a fee—bringing the museum into their homes.
True Size of Art opens up virtually unlimited possibilities for museums, exhibitions, artists, and cultural institutions, making art more accessible, engaging, and personal than ever before.
Interested in Learning More? Would you like to explore how True Size of Art could enhance your museum, exhibition, or cultural project? We’d be delighted to show you what’s possible. Please get in touch—we look forward to hearing from you.
Expanding Access and Strengthening Visitor Engagement
Inclusion, cultural participation, diversity, and accessibility are central to today’s cultural landscape. True Size of Art helps institutions make their collections more accessible to broader audiences while fostering deeper engagement and long-term visitor loyalty.
Modular and Fully Customizable
The platform is modular and can be tailored to the needs of museums, galleries, and cultural institutions of any size. Features and content can be selected and expanded as required, while all materials remain securely hosted within a protected environment.
Where Print and Digital Meet
True Size of Art seamlessly connects the digital and physical worlds. Existing publications can be integrated into the platform as digital content, while material created within True Size of Art can be transformed into beautifully produced printed books. The process is straightforward, increasingly automated, and cost-effective—even for small print runs.
Contact
Who Is Behind
True Size of Art?
True Size of Art was conceived and developed by Hirmer Publishers, the internationally renowned art and culture publisher based in Munich. With decades of experience in producing high-quality art books in collaboration with leading museums, artists, and cultural institutions around the world, Hirmer brings its deep expertise in art, art education, and scholarly publishing to the platform. A longstanding commitment to authoritative content, exceptional visual quality, and innovative approaches to communicating art forms the foundation of True Size of Art. The platform builds on decades of experience creating acclaimed art publications and translates that expertise into a new, interactive digital experience.
Interested in True Size of Art? We’d be happy to answer your questions and discuss how the platform could support your next project. We look forward to hearing from you.
Hirmer Verlag GmbH
Department: True Size of Art
Bayerstraße 57-59
80335 Munich
Germany
Email: info@truesizeofart.com
Phone: 089/121516-0
Contact
Who Is Behind
True Size of Art?
True Size of Art was conceived and developed by Hirmer Publishers, the internationally renowned art and culture publisher based in Munich. With decades of experience in producing high-quality art books in collaboration with leading museums, artists, and cultural institutions around the world, Hirmer brings its deep expertise in art, art education, and scholarly publishing to the platform. A longstanding commitment to authoritative content, exceptional visual quality, and innovative approaches to communicating art forms the foundation of True Size of Art. The platform builds on decades of experience creating acclaimed art publications and translates that expertise into a new, interactive digital experience.
Interested in True Size of Art? We’d be happy to answer your questions and discuss how the platform could support your next project. We look forward to hearing from you.
Hirmer Verlag GmbH
Department: True Size of Art
Bayerstraße 57-59
80335 Munich
Germany
Email: info@truesizeofart.com
Phone: 089/121516-0